The rapid growth of e-commerce has revolutionized the way consumers purchase goods and services. With this digital transformation, the protection of consumer rights has become a paramount concern. This paper explores the existing consumer protection laws in the realm of e-commerce, aiming to understand their effectiveness and limitations. It begins by examining the historical context of consumer protection legislation and how it has evolved to cater to the unique challenges posed by online transactions. The paper then delves into the key provisions of consumer protection laws, such as those concerning privacy, product quality, and dispute resolution mechanisms. By analyzing case studies and empirical research, this study assesses the impact of these laws on consumer behavior and the overall e-commerce ecosystem. It concludes with a critical evaluation of the current legal framework and proposes recommendations for enhancing consumer protection in the digital marketplace.